Archive
Web 2.0 Consolidation?
I’m reading Hillel Cooperman. He left Microsoft (ran the Max team) to run a startup in Seattle. And has become one of…
Part of the
network
network
SEM for Those You Know and Those You Don’t
Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily skewed to popular brand keywords—the words people who already know you use.
Capturing Skim Readers
I’m busy, you’re busy. So are the folks that are reading your words. Whether you write white papers, articles or blog entries, it is important to meet the needs of the skimmer.
Not Web 2.0, Just the Web
Peter Rip, the venture capitalist and blogger whose point of view carries a fair bit of weight (at least with me), has a post that is getting a fair bit of commentary going on Techmeme, which he says that Web 2.0 is over, done (and possibly overdone as well), has jumped the shark, is finished, kaput, history, etc.
Constant Communication = Higher Sale Conversion
Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did. Anyway… let’s move on.
Before Becoming A-List Bloggers
This is not your typical rags to riches story, but an interesting rant from Jason Calacanis over at calacanis.com about what people did before they hit the A-List in blogging.
