Blogspot and SEO

Capturing Skim Readers

I’m busy, you’re busy. So are the folks that are reading your words. Whether you write white papers, articles or blog entries, it is important to meet the needs of the skimmer.

Not Web 2.0, Just the Web

Peter Rip, the venture capitalist and blogger whose point of view carries a fair bit of weight (at least with me), has a post that is getting a fair bit of commentary going on Techmeme, which he says that Web 2.0 is over, done (and possibly overdone as well), has jumped the shark, is finished, kaput, history, etc.

Constant Communication = Higher Sale Conversion

Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did. Anyway… let’s move on.

Before Becoming A-List Bloggers

This is not your typical rags to riches story, but an interesting rant from Jason Calacanis over at calacanis.com about what people did before they hit the A-List in blogging.

AdWords Pay Per Action Hits Beta

The new pricing model offered by Google to its AdWords clients means those advertisers will only pay Google when a customer converts in a specified way.