Google Testing PPA AdWords

It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it's finally here.…

3 min read Archive

Digging The Read The Bills Act

A bill, not written by Congress, requiring that US representatives actually read legislation before voting on it, under penalty of perjury, has been around a couple of years, but hasn't received much attention. The authors of the bill aim to remedy that through an online viral campaign, leveraging the sudden power of social networking.

4 min read Archive

Cerf Disconnects Google Phone Rumors

Last week, a high-ranking Google executive confirmed that the search engine company is developing a mobile phone.  Now another exec - one with even more influence - has denied the rumors.  “[B]ecoming an equipment manufacturer is pretty far from our business model,” said Vinton Cerf.

2 min read Archive

Yahoo: Getting Up Off The Mat

Early statistics show that Yahoo is seeing an increase in revenue due to Project Panama, the company’s next generation platform for online advertising. With revenues heading in a positive direction for a change, and analysts praising the company for recent acquisitions, is it possible that Yahoo may be making a comeback?

2 min read Archive

Yahoo Builds Home For Brick Awards

Yahoo has built a site for the Brick Awards, which recognize the achievements of people under 25 who have made a positive social impact on their community. The site will feature a voting campaign to decide which 4 people will receive a $15,000 community grant towards their cause.

1 min read Archive