network
There are lots of bloggers talking about Google’s launch of their Pay-Per-Action (beta) program which is really just adding CPA ad units…
Last week, a high-ranking Google executive confirmed that the search engine company is developing a mobile phone. Now another exec - one with even more influence - has denied the rumors. “[B]ecoming an equipment manufacturer is pretty far from our business model,” said Vinton Cerf.
Early statistics show that Yahoo is seeing an increase in revenue due to Project Panama, the company’s next generation platform for online advertising. With revenues heading in a positive direction for a change, and analysts praising the company for recent acquisitions, is it possible that Yahoo may be making a comeback?
Yahoo has built a site for the Brick Awards, which recognize the achievements of people under 25 who have made a positive social impact on their community. The site will feature a voting campaign to decide which 4 people will receive a $15,000 community grant towards their cause.
Travelocity's chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity's conversions came from branded keywords used for paid search.
The CBS Corporation has purchased the online high school sports network MaxPreps. The company will become part of CBS owned CSTV (College Sports Television). The site focuses on stats, stories, photos and videos of athletes and coaches. Brian Bedol, President and CEO of CSTV Networks made the announcement.
