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Google Testing PPA AdWords
It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test pay-per-action (PPA)…
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Travelocity: 96% Of ROI From Branded SEM
Travelocity's chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity's conversions came from branded keywords used for paid search.
CBS Buys Online Sports Network
The CBS Corporation has purchased the online high school sports network MaxPreps. The company will become part of CBS owned CSTV (College Sports Television). The site focuses on stats, stories, photos and videos of athletes and coaches. Brian Bedol, President and CEO of CSTV Networks made the announcement.
Web 2.0 Expo Preview
The expo is at the Moscone West in San Francisco from April 15 - 18. Whatever your definition of Web 2.0 is, looking at some of the high profile exhibitors from Adobe and AOL to Zoho and everyone else in between, It is worth taking note of. The expo is co-sponsored by O’Reilly Media and CMP Technololgy.
Communitainment: Your Word For The Day
Yahoo's Roger Park waxed enthusiastic over Piper Jaffray's phone book-sized report on the Internet, how it has become the mainstream medium for information, and why we need a new word to talk about it.
Microsoft Researches Better Than Google
First, a little one-minute note from my editor. I’m giving Marc Canter what he wants. More, shorter, pieces.
