Archive
IABC Group in SL
If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might interest you.
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Yahoo: Getting Up Off The Mat
Early statistics show that Yahoo is seeing an increase in revenue due to Project Panama, the company’s next generation platform for online advertising. With revenues heading in a positive direction for a change, and analysts praising the company for recent acquisitions, is it possible that Yahoo may be making a comeback?
Yahoo Builds Home For Brick Awards
Yahoo has built a site for the Brick Awards, which recognize the achievements of people under 25 who have made a positive social impact on their community. The site will feature a voting campaign to decide which 4 people will receive a $15,000 community grant towards their cause.
Travelocity: 96% Of ROI From Branded SEM
Travelocity's chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity's conversions came from branded keywords used for paid search.
CBS Buys Online Sports Network
The CBS Corporation has purchased the online high school sports network MaxPreps. The company will become part of CBS owned CSTV (College Sports Television). The site focuses on stats, stories, photos and videos of athletes and coaches. Brian Bedol, President and CEO of CSTV Networks made the announcement.
Web 2.0 Expo Preview
The expo is at the Moscone West in San Francisco from April 15 - 18. Whatever your definition of Web 2.0 is, looking at some of the high profile exhibitors from Adobe and AOL to Zoho and everyone else in between, It is worth taking note of. The expo is co-sponsored by O’Reilly Media and CMP Technololgy.
