The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

Jumping to Conclusions on Google’s PPA

There are lots of bloggers talking about Google’s launch of their Pay-Per-Action (beta) program which is really just adding CPA ad units to Adsense with a name to not associate it with CPA directly.

IABC Group in SL

If you’re a member of the International Association of Business Communicators (IABC) and of Second Life, this might interest you.

Historic American Newspapers Move Online

If you are an American History buff you will be interested to know that the National Endowment for the Humanities (NEH) and the Library of Congress has announced that "Chronicling America: Historic American Newspapers" is available online. The site has more than 226,000 pages of public domain newspapers from California, Florida, Kentucky, New York, Utah, Virginia and Washington DC published between 1900 and 1910. The…

Google Testing PPA AdWords

It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords bidding. The Snap search engine has done PPA for years, but obviously it is big news when Google does it. I first speculated on this two years ago when Google acquired the Urchin analytics firm (now Google Analytics), but it's finally here.…