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Google’s Ads: Less Is More?
Ads are a necessary part of the Internet experience, but they have an undeniable power to annoy and frustrate. So when Google’s…
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Fewer AdWords Ads Means More Google Revenue?
If you've noticed, the way Robert Scoble did, Google has cut the number of AdWords ads appearing in its search results. And though that seems like a counterintuitive move, potentially angering advertisers while dropping profits for Google, it may be smarter than you think.
Why to Bid on Your Own Name in a PPC Campaign
A question that comes up a lot is whether it’s cost effective having your company name and your brand names as keywords in a pay per click campaign. It can seem as though it isn’t necessary especially if your website ranks highly for these keywords in the natural search listings.
Yahoo Admits Problem Clicks Reach 15%
Now that Yahoo CEO Terry Semel has gushed we expect to see “some very exciting numbers” in Q1 from Yahoo, in part due to the launch of Panama, the company has decided it’s time to tackle click fraud head-on. Yahoo has today announced the promotion of Reggie Davis to a new position within the company - vice president of marketplace quality. Basically, his role will…
The Self Serving Agenda of Search Engines
Andrew Goodman recently posted about SEO industry reputation woes, but the real reason for the problem is the self serving agenda of search engines. Don't underestimate the marketing of the search engines, which outside of their own link buying and selling, generally like to hint at this equation SEO = spam.
Choosing a CMS to Build Your Website
Nothing irks a non-tech savvy person so much as an “opportunity” to manage his website him- or herself: creating each page individually from a template, copying the file to the FTP server, placing links from other pages manually and what not. That’s what keeps content management systems alive: they make the whole process of building and managing website easy for a non-developer type of person.…
