Archive
An Analytic Road-map
Before I delve into the my real topic for today, I wanted to briefly remark on the comment James Gough left about…
Part of the
network
network
Social Media – Target Demographics
Social targeting is quickly becoming a benchmark with advertisers and publishers… not because it is a key to the golden gates of marketing 101, but because online consumers are adopting search behaviors to understand where they will find like-minded people. This adoption curve is creating thriving and multiplying social circles that are interconnected on the basis of common interest.
Citations and Links from the Press
The press are an evil bunch:- they phone you when you are busy, ask you lots of difficult questions, try to trip you up or squeeze something juicy out of you, wasting lots of your time, and the buggers rarely give you a citation or a link for your efforts.
Google Bomb Returns, Hits Microsoft
A user of the Yelp social network managed to add an image to a Google Maps info box displayed for Microsoft's Redmond headquarters that the company probably would not have chosen for itself.
Under the Radar – Marketing Ideas
One of my main beliefs about blogging and marketing is that the title always matters. It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on. For just about everything you can do with marketing, choosing the right title is a big deal.
Community and ROI
The firms I talk to about community building seem to fall into two categories - those that want a Web community right now, and those that question the very value of communities.
