Archive
Insurance Co: Blogs Are A Liability
An insurance carrier told a New Jersey law firm that they could not cover the firm's Web site if they had a…
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Beating The Unbeatable Google
Topix CEO Rich Skrenta thinks someone out there can compete with Google, and he offered suggestions on how that might happen (hint: think vertically).
Is More Text on a Single Page Better For SEO?
Dear Kalena... Having just bribed you with a coffee, I have a question which might be interesting to other readers. Say a web site has 500 words of text. Would the site have a higher Google PageRank if all the text was on one page (using scroll bars) as opposed to spreading over 5 pages? For example the home page of the Oz site (http://www.lowercall.com.au/index.html)…
Social Media – Is it a Form of Hysteria?
If you want to know if social media traffic is worthwhile, or not, I recommend attending the free online Social Media: Should You Digg It? class. I sat in on today’s presentation and found it informative and insightful, especially when Matt Bailey delivered his statistical information.
DMCA Harbour Safe for YouTube?
In an op-ed piece in the Washington Post, a lawyer for entertainment giant Viacom writes what amounts to a thumbnail summary of the company’s $1-billion lawsuit against YouTube for copyright infringement. In a nutshell, Michael Fricklas says that the case boils down to whether the video site — now part of the Google empire — is protected by the so-called “safe harbour” provisions of the…
Pitfalls of PPA Advertising
I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google's experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I'll wait.) When you come back, I'd like to talk about it more.
