DMCA Harbour Safe for YouTube?

In an op-ed piece in the Washington Post, a lawyer for entertainment giant Viacom writes what amounts to a thumbnail summary of the company’s $1-billion lawsuit against YouTube for copyright infringement. In a nutshell, Michael Fricklas says that the case boils down to whether the video site — now part of the Google empire — is protected by the so-called “safe harbour” provisions of the…

2 min read Archive

Pitfalls of PPA Advertising

I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on Google's experiment with pay-per-action (PPA) advertising, and I got a hugely detailed comment this weekend on that post, so go re-read that entry to see it. (I'll wait.) When you come back, I'd like to talk about it more.

4 min read Archive

Yahoo’s All-In-One Mobile Product

I noticed this week that at some point Yahoo released a version of its Yahoo Go for Mobile 2.0 that works on my wife’s T-Mobile SDA phone (a version for my MDA is forthcoming, they tell me). Naturally, I downloaded it and checked it out, and I like what I see. First impressions:

2 min read Archive

SEM Includes Giving The People What They Want

My friends at digital-telepathy passed something along to me for a look and a laugh. Turns out, it’s an interesting illustration of search engine optimization and a web design shooting blanks. The site is optimized but someone forgot to consider how to target it for customers, not just search engines. In addition, the design isn’t responding to one of the most popular reasons someone would…

3 min read Archive

Microsoft AdCenter: An Insight

Over the past one year of its launch Microsoft adCenter has grown a lot. Won't say that it matches up with Google's adWords and Yahoo's ad serving system but still it is doing a remarkable job. A brief history, Microsoft adCenter was launched in March 2006 in US. It became live in UK in August and in February this year in Canada.

4 min read Archive