Archive
Is Rocketboom A Dud?
Though Andrew Baron's Rocketboom video blog has garnered a lot of attention as the benchmark vlog, it is also (inadvertently) becoming a…
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Study Shows Marketing Power of White Papers
White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business professionals. This is especially true in the technology world, where white papers are one of the leading sources of lead generation.
Interview with Compete Inc. Co-Founder
Late last week I had the pleasure of catching up with Compete, Inc's CTO and co-Founder, David Cancel. During this time I had the opportunity to chat with David about the history of Compete Inc and got some insightful background on their product Compete.com. Here's how it went:
The Upfront For A Theoretical YouTube Killer
In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC. Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is…
Beating The Unbeatable Google
Topix CEO Rich Skrenta thinks someone out there can compete with Google, and he offered suggestions on how that might happen (hint: think vertically).
Is More Text on a Single Page Better For SEO?
Dear Kalena... Having just bribed you with a coffee, I have a question which might be interesting to other readers. Say a web site has 500 words of text. Would the site have a higher Google PageRank if all the text was on one page (using scroll bars) as opposed to spreading over 5 pages? For example the home page of the Oz site (http://www.lowercall.com.au/index.html)…
