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CNET has an interview with PayPal Chief Technology Officer Scott Thompson. It’s mostly about PayPal’s technology and anti-phishing tactics, but does have…
An insurance carrier told a New Jersey law firm that they could not cover the firm's Web site if they had a blog. The insurance company Chubb saw the blog as a liability and fretted that the content could be viewed as legal advice.
I'm a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded "anecdotal evidence" than they are with numbers—that's changing, but slowly. I am wondering if the intimidation might be caused by statisticians themselves.
White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business professionals. This is especially true in the technology world, where white papers are one of the leading sources of lead generation.
Late last week I had the pleasure of catching up with Compete, Inc's CTO and co-Founder, David Cancel. During this time I had the opportunity to chat with David about the history of Compete Inc and got some insightful background on their product Compete.com. Here's how it went:
In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC. Wow, what a great idea, ignore the site that is serving 100 million video clips a day and put your advertising dollars into a site that no one cares about or is…
