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Having previously discussed Performancing Metrics as being a little bit of a "Wolf in Sheep's Clothing", I decided to sign up directly…
There are right ways to do URL redirection that will make a big difference in one's site performance, as shown in a recent case study about a plumbing website that made their URLs more readable.
An insurance carrier told a New Jersey law firm that they could not cover the firm's Web site if they had a blog. The insurance company Chubb saw the blog as a liability and fretted that the content could be viewed as legal advice.
I'm a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable with the dreaded "anecdotal evidence" than they are with numbers—that's changing, but slowly. I am wondering if the intimidation might be caused by statisticians themselves.
White papers bring great value to those seeking them, according to a major study of more than 4,000 business-to-business marketing and business professionals. This is especially true in the technology world, where white papers are one of the leading sources of lead generation.
Late last week I had the pleasure of catching up with Compete, Inc's CTO and co-Founder, David Cancel. During this time I had the opportunity to chat with David about the history of Compete Inc and got some insightful background on their product Compete.com. Here's how it went:
