Yahoo Getting the Mobile Lead on Google

Yahoo has a bunch of efforts underway in the mobile space, and they’ve announced the launch of their new mobile ad network. I’ve been using the Yahoo! Go OneSearch mobile product for a couple of months now, and really have enjoyed it. It will be interesting to see how Yahoo’s mobile ad network grows as more publishers embrace the growing mobile space.

Ad Networks: Top-Tier vs. Lower-Tier

Mike Seiman of CPX Interactive has written a nice guest blog post on the Right Media Blog about the untapped opportunity of working with “Lower-Tier” ad networks and reevaluating what they can do for you.

Online Reputation Management Basics

As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.

Q&A – Google Sitemaps and Frames

Dear Kalena... I have two sites; One www.alpine-property.com is top of Google rankings for all my chosen keywords, it has no frames, daily updated content and lots of inbound links, so not surprising.

Business Rules and SDLC

Bhaskar Sharma of HCL wrote me a little while ago and asked about business rules and the software development life cycle (SDLC).