ESPC Survey On Managing Email

Yahoo Sings SiteBuilder’s Praises

Prices have been slashed.  Fees have been “WAIVED.”  And now you, yes, you, can “[b]uild a professional web site in 3 easy steps,” all thanks to Yahoo. That’s right; our country’s second-most popular search engine corporation trotted out those cheesy advertising formulas.  Subtlety be damned, Yahoo wants everyone to know about its new SiteBuilder Tool.

Xbox Live Support Falls Victim To Pretexting

Data privacy and security is at the forefront of concerns facing companies looking to make the most of the Web 2.0 phenomenon. So much information is available these days on user habits and search histories.

Cost-Per-Action Done Right

To read most of the articles on Google’s expanded test of CPA-based content ads, you would think it was the greatest invention since the wheel.  It could be great for certain advertisers, but only if they do it right.  As it turns out, that’s not so easy.

Yahoo Unveils Major Mobile Initiative

Yahoo's not screwing around with the mobile market. Judging from the string press releases coming out of Sunnyvale, they mean business. The company launched a major initiative today across 19 countries, called Mobile Publisher Services, to better enable content providers to distribute and monetize their wares. And of course, Yahoo gets a nice chunk of that pie.