Indian Wi-Fi Mesh Spun Using Google
The citizens of Mumbai, India may soon be blessed with a wireless mesh network that should blanket the city. And although Lifestyle Networks and its managing director, Abhishek Javeri, are behind this development, Mumbai’s citizens will also owe a thank-you to Google.
Fewer AdWords Ads Means More Google Revenue?
If you’ve noticed, the way Robert Scoble did, Google has cut the number of AdWords ads appearing in its search results. And though that seems like a counterintuitive move, potentially angering advertisers while dropping profits for Google, it may be smarter than you think.
Why to Bid on Your Own Name in a PPC Campaign
A question that comes up a lot is whether it’s cost effective having your company name and your brand names as keywords in a pay per click campaign. It can seem as though it isn’t necessary especially if your website ranks highly for these keywords in the natural search listings.
Yahoo Admits Problem Clicks Reach 15%
Now that Yahoo CEO Terry Semel has gushed we expect to see “some very exciting numbers” in Q1 from Yahoo, in part due to the launch of Panama, the company has decided it’s time to tackle click fraud head-on.
Yahoo has today announced the promotion of Reggie Davis to a new position within the company – vice president of marketplace quality. Basically, his role will be to reduce the amount of click fraud on the Yahoo search network and improve relations with advertisers, or what CNET is calling a “click fraud czar.”
Along with the move comes details from Yahoo on the “discard rate” – similar to Google’s “invalid clicks” – it sees on the Yahoo Search Marketing platform.
The Self Serving Agenda of Search Engines
Andrew Goodman recently posted about SEO industry reputation woes, but the real reason for the problem is the self serving agenda of search engines. Don’t underestimate the marketing of the search engines, which outside of their own link buying and selling, generally like to hint at this equation SEO = spam.
Choosing a CMS to Build Your Website
Nothing irks a non-tech savvy person so much as an “opportunity” to manage his website him- or herself: creating each page individually from a template, copying the file to the FTP server, placing links from other pages manually and what not.
That’s what keeps content management systems alive: they make the whole process of building and managing website easy for a non-developer type of person. In this post, you can learn how to choose the right content management for yourself and your website.
Is In-Game Advertising Undervalued?
Recently, advertisers have made a push to market their respective brands in the online worlds of Second Life, The Matrix Online, and Planetside, understanding the vast potential in reaching a whole new audience. In-game advertising, however, could reach far beyond current expectations.
JPG Intros “Hotness,” I Hope Yahoo Doesn’t Sue Them
JPG Magazine: Blog: Introducing Hotness Well our good friends over at JPG Magazine introduced a cool new feature on their site today. it’s called Hotness "because interestingness was taken" (their words).
Hotness basically uses the social activity around the photos on their site, "votes, views, and more," to share with members of the JPG community some of the best shots being uploaded per an "algorithm" that they created.
AOL To Feature UKTV Clips
UKTV and AOL have entered into a content syndication deal that will provide broadcast lifestyle content to AOL. UKTV will offer 70 video clips from some of its most popular shows On UKTV Style such as Our House and Our Home, and UKTV Food.
UKTV’s Commercial manager of New Media, Amber Coley, and AOL’s Director of Content Acquistion, Niall McOnegal completed the deal.
Social Media & Traditional Press Releases From the Edge
My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.