Yahoo Raises The Email Stakes

Online Reputation Management Basics

As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.

Q&A – Google Sitemaps and Frames

Dear Kalena... I have two sites; One www.alpine-property.com is top of Google rankings for all my chosen keywords, it has no frames, daily updated content and lots of inbound links, so not surprising.

Business Rules and SDLC

Bhaskar Sharma of HCL wrote me a little while ago and asked about business rules and the software development life cycle (SDLC).

How Not To Give Your Software Away For Free

If you are a startup entrepreneur, at some point, you will need to make a decision regarding your business model.  Many software startups have a strategy to build early market traction by giving away their offering for free with some plan to monetize at a later date.  I'm not going to make a strong argument against this.  So, for purposes of this article, lets assume for a…

SEO – Working for Clients or Yourself?

Early last week Brian Provost of Scoreboard Media Group posted The First Question You Should Ask Your SEO Consultant. That question according to Brian is “If you can rank a site in lucrative markets, why would you do it for clients instead of for yourself?” It’s an interesting question and one deserving discussion.