Why Microsoft Pays Waggener Edstrom the Big Money

The Long Tail: The Microsoft Memo: Some choose radical transparency, some have it thrust upon them Chris Anderson, Editor-in-Chief over at Wired, has a post out today that contains a massive email briefing by Microsoft's PR firm Waggener Edstrom to a Microsoft executive about an interview with Wired Magazine.

Why Microsoft Pays Waggener Edstrom the Big Money

The Long Tail: The Microsoft Memo: Some choose radical transparency, some have it thrust upon them Chris Anderson, Editor-in-Chief over at Wired, has a post out today that contains a massive email briefing by Microsoft's PR firm Waggener Edstrom to a Microsoft executive about an interview with Wired Magazine.

Focusing on What is Important

Recently I was asked to be interviewed for a new blog that is being created. So what, right? I am not tooting my own horn, but many of the questions were very thought out. I would like to share one of them:

Do Not Believe Everything Your Read

Okay, so I said it all in the title. Perhaps you need not even read this article as you may start off not believing it. Today I read an article written by an unknown name in the SEO industry (at least unknown to me). It had a number of points focused on improving search rankings and provided a bunch of tips on how to improve…