Archive
Get Email Marketing Right
If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around…
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Kathy Sierra and Keeping it Positive
Like many, I'm far enough removed from this particular conference & blog orbit that I don't really know that much about Kathy Sierra, or the motivations someone might have for writing noxious comments about her and threatening her. On the strength of the belief that what has transpired has been an act of misogyny in the professional world, hundreds have sent supportive comments and have…
Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google. In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to…
SEM – The World’s Largest Popularity Contest
Currently, search engine marketing is best described by the phrase “popular.” This may change in the future, but right now, to rank in a competitive search term, you have to be popular; you know, like way back in high school where there was a division between the “cool kids” and everyone else.
Another SEO Challenge, This Time for Godin
If you don’t know who Seth Godin is, you probably don’t read a lot of marketing blogs or marketing books. He’s authored about a dozen, including my personal favorite entitled “All Marketers Are Liars.” He’s spoken at Google and his blog was recently listed as the number 1 marketing blog in the world. Ok, enough with his bio; one of his recent posts greatly disappointed…
Microsoft Releases Deepfish for Windows Mobile
A prototype browser called Deepfish arrived for the Windows Mobile platform, stirring up opinions that Microsoft may be more than a little concerned about not owning the dominant browser on mobile phones.
