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Marketers – Must They Specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a…
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Get A Clue, Viacom, Says Google
The media company wants to rewrite existing copyright laws to suit itself, Google has charged in response to Viacom's op-ed piece in the Washington Post about the billion dollar copyright infringement lawsuit against YouTube.
Google Notebook Grows Up, Learns Languages
Yet another Google Labs product has made it into the real world; behold Google Notebook in its non-beta glory. The tool has gained the ability to “speak 17 other languages besides English,” but would-be users shouldn’t expect much in the way of additional improvements.
Get Email Marketing Right
If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around 80% of recipients will mark an email as spam based on subject line and sender alone, according to a survey conducted by the Email Sender and Provider Coalition. Trevor Hughes, executive director of the Email Sender and Provider Coalition, told ClickZ:
Google Files Patent For Targeting In-Game Ads
With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.
UK Net Advertising Surpasses Print
Internet advertising is a big business in the UK, and according to a new report, it’s reached record proportions. Over 2 billion pounds - that’s about $3.95 billion - was spent in 2006, which represents a 41% increase over the previous year’s figures. Even more important is the fact that only $3.73 billion was spent on newspaper advertising.
