Archive
Are We All Afraid of Google?
You may find that tech blogs are running a little late today. You can blame Business Week for their lengthy look at…
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Yahoo Click Fraud Settlement Approved
This week a San Jose federal judge approved a settlement in the class action click fraud suit brought against Yahoo from several advertisers looking to recuperate $5 million in legal fees and credits for fraudulent clicks that date back nearly three years.
Google Whispers More Details About PPA
The pay per action beta test for Google AdWords recently debuted, and spurred plenty of advertiser interest.
Not Doing anything the 1st Day
This is part 6 of a 10 part series. This is the sure sign of an analytical person: a person who just flat refuses to make a decision no matter how compelling the evidence is in favor of doing so. People like this are always the hardest to sell to, and they are often decision makers. Making a sale to such a person is completely…
SEM’s Future: What WILL and WILL NOT Matter
The SEM Industry is rapidly changing, this includes the search engines (their SERP algorithms and spiders), SEO Tactics, and SEM Strategies. Off the top of my head I have come up with 5 things that WILL NOT matter in SEM in the future and 5 things that marketers should stay on top of.
Programming and Starting a Web 2.0 Company
If you do not have programming skills, but you have excellent business skills and a burning idea for a web 2.0 company? Outsourcing your code development might just be for you.
