Get Email Marketing Right

If you’re doing email marketing, you really need to get it right. You need to start off on the right foot: around 80% of recipients will mark an email as spam based on subject line and sender alone, according to a survey conducted by the Email Sender and Provider Coalition. Trevor Hughes, executive director of the Email Sender and Provider Coalition, told ClickZ:

Google Files Patent For Targeting In-Game Ads

With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.

UK Net Advertising Surpasses Print

Internet advertising is a big business in the UK, and according to a new report, it’s reached record proportions.  Over 2 billion pounds - that’s about $3.95 billion - was spent in 2006, which represents a 41% increase over the previous year’s figures.  Even more important is the fact that only $3.73 billion was spent on newspaper advertising.

Eisner Series To Premier On MySpace

My Space and former Walt Disney chief executive Michael Eisner have announced a partnership to premier "Prom Queen" on MySpace, an original mystery series produced by Eisner's production studio Vuguru. The show will accessible exclusively on MySpace twelve hours before being released on any other site.

Porn Domain Vote To Come Tomorrow

Officials of the Internet Corporation for Assigned Numbers and Names (ICANN) are becoming increasingly leery of adopting the “.xxx” domain for pornographic websites amid concerns from government officials, the porn industry itself and, oddly enough, many religious groups.