SEM – Beyond the Popularity Contest

In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?

2 min read Archive

Marketers – Must They Specialize?

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint, too, when specialization gets out of control. Bill makes the case for specialization in a straightforward way: "I submit that the über marketer who is expert in all the various forms of interactive marketing is someone who just doesn't exist, or is…

4 min read Archive

Funding and Starting a Web 2.0 Company

There are three basic brands of funding for your new shiny web 2.0 company. Bootstrap, Angel and Venture Capitol. Which one you use really relies on your personality (how well you tolerate risk) and how deep your pockets are. Bootstrapping

5 min read Archive

Google Reaches Out To Presidential Campaigns

Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:

2 min read Archive

Trackbacks – Are They Dying?

Steve Rubel at MicroPersuasion thinks trackbacks are dying. He cites tests of news trackback features at CNET and Yahoo that didn’t last as indicators that enthusiasm about trackback is waning.

2 min read Archive