network
This week a San Jose federal judge approved a settlement in the class action click fraud suit brought against Yahoo from several…
Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro. The interesting bit of information was:
In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint, too, when specialization gets out of control. Bill makes the case for specialization in a straightforward way: "I submit that the über marketer who is expert in all the various forms of interactive marketing is someone who just doesn't exist, or is…
There are three basic brands of funding for your new shiny web 2.0 company. Bootstrap, Angel and Venture Capitol. Which one you use really relies on your personality (how well you tolerate risk) and how deep your pockets are. Bootstrapping
Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:
