Yelp Poised for Breakout?

SEM’s Future: What WILL and WILL NOT Matter

The SEM Industry is rapidly changing, this includes the search engines (their SERP algorithms and spiders), SEO Tactics, and SEM Strategies. Off the top of my head I have come up with 5 things that WILL NOT matter in SEM in the future and 5 things that marketers should stay on top of.

You’ll Never Be Paris Hilton…

Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro. The interesting bit of information was:

SEM – Beyond the Popularity Contest

In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?

Marketers – Must They Specialize?

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint, too, when specialization gets out of control. Bill makes the case for specialization in a straightforward way: "I submit that the über marketer who is expert in all the various forms of interactive marketing is someone who just doesn't exist, or is…