Marketers – Must They Specialize?

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint, too, when specialization gets out of control. Bill makes the case for specialization in a straightforward way: "I submit that the über marketer who is expert in all the various forms of interactive marketing is someone who just doesn't exist, or is…

Funding and Starting a Web 2.0 Company

There are three basic brands of funding for your new shiny web 2.0 company. Bootstrap, Angel and Venture Capitol. Which one you use really relies on your personality (how well you tolerate risk) and how deep your pockets are. Bootstrapping

Google Reaches Out To Presidential Campaigns

Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:

Trackbacks – Are They Dying?

Steve Rubel at MicroPersuasion thinks trackbacks are dying. He cites tests of news trackback features at CNET and Yahoo that didn’t last as indicators that enthusiasm about trackback is waning.

Homme-Rock.com – SEO Review

Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for SEO reviews over the past couple of weeks (yeh, posted back in December and no response and now there’s three of em in a short period - typical! ).