network
As I already suggested previously, John Battelle has also now posted saying Google’s upcoming foray into third-party ad serving will be with…
This is the sixth part in a ten part series. Read Previous Posts Here. This is a very common objection and it is often used as a hello test, so handling it properly is very important:
I love PBS’s “This Old House”; the show’s experts effortlessly tackle all sorts of home improvement issues and problems, but because I don’t possess their skills, I know better than to try to duplicate their feats. Yet with Google’s dynamic keyword insertion (DKI) tool, the question is not whether or not you can DIY, but whether or not you should.
Google has faced a hurricane of criticism for changing their Google maps images of post-Katrina New Orleans to pre-storm images. The reasons for the change are flimsy at best. Chikai Ohazama, a Google product manager for satellite imagery told the AP that the maps now available are the best the company can offer. He said that a number of factors determine what goes into the…
Here's a stat you'll find interesting: people are twice as likely to press the "Play" button on a video ad than they are to click a standard JPG or GIF ad. The bad news: they only watch two-thirds of the ad. But they did press "Play." The information comes from a recent study conducted by digital marketing company DoubleClick. The study of 300 participants over…
In-site links may feel pointless; after all, you would never gain anything by listing yourself as a reference in the real world. But in answer to the question of whether in-site links have any value, the good folks at Pandia believe, “Actually, they do.” Okay, so, “Actually, the do” is what really appears, but typos happen, and the main idea stands.
