Archive
Marketing: Content, Context, Community
In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape Marketing.
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RSS Buttons on Your Blog
When reviewing search marketing blogs each week for inclusion in our big list, one of the most consistent problems we see is that blog owners don’t make it easy to subscribe. Either there is no icon for the RSS feed or it’s hidden way below the fold.
Are We All Afraid of Google?
You may find that tech blogs are running a little late today. You can blame Business Week for their lengthy look at whether Google has become too powerful. The cover page asks “Who’s Afraid of Google” and Rob Hof has an excellent take on whether Google is starting to feel a backlash, or not.
Microsoft Exec Thinks DoubleClick Buy Is Risky
That Microsoft is thinking of acquiring online advertising company DoubleClick has been the gently vibrating buzz all week. A Microsoft executive, though, says a deal is unlikely. The buzz seems likely generated by the PR machine, for as soon as I heard about it from a surprising tipster, everybody else seemed to have heard about it as well, bloggers and reporters alike. Let the speculation…
.XXX Rejected by ICANN
The ICANN board voted to reject the application for assignment of the .xxx top-level domain by a vote of 9 to 5, with 1 abstaining. Today’s decision brings to an end the current round of domain name proposals that began back in 2004. Porn site owners will now be able to rest easy knowing that they won’t have to let go of their .com domains…
Yelp Poised for Breakout?
Yelp has been the most-watched company in the seemingly-narrow but fast-growing niche of user-generated content specifically with regard to bars, restaurants, and clubs, and "youth" oriented hotspots and retail. For them, it's beginning to expand to the point where they're a bit of a social community and a "go-to" site if you're looking for local review content.
