Social Media: Tip-Toeing The Transparency Line

Some believe that social media is one of the greatest viral marketing opportunities that has ever been presented. Others felt that it is a passing fad with no long-term future, and that businesses shouldn’t waste valuable time and manpower chasing the social media audience, to which they ascribe the perception of fickleness.

YouTube Streams, Lycos Mixes

YouTube has added some new services to their site. They now allow users to organize video clips around categories. A number of online publications are reporting that YouTube has recently launched TestTube on their site. After doing some research it became clear that TestTube is not a new feature to YouTube and it has been around since December 2006 as reported here. Maybe it is…

The “How to Beat Google” Series

Rich Skrenta is running a series on his blog called How To Beat Google, detailing the strategies needed to defeat Google in the marketplace, and consequently, showing exactly what Google’s competitors are doing wrong. The advice includes:

Bad or Good? – Wrong Question

Aaron Swartz is an interesting guy. One of the co-founders of Reddit, the Digg-like recommendation engine that was recently bought by the Conde Nast magazine-publishing empire, his blog often has long and thoughtful posts with a refreshingly different perspective. His latest is no exception: In a post entitled “Everything Good is Bad For You,” he writes about what he sees as the downside of Web…