Archive
Another Reason for Online Video
Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also…
Part of the
network
network
Google Adds To DoubleClick Intrigue
The biggest Internet players have at least a passing interest in DoubleClick, an online advertising network that reaches hundreds of websites, and they could be willing to overpay for it for a variety of reasons.
Opera Announces Official April Fool’s Policy
The Oslo-based software company clarified its position on tomfoolery, gimcrackery, shenanigans, mischief, mayhem, but not hijinks. Opera Software ASA, makers of the best browser in this, or indeed any, universe, today revealed the results of a five month process to determine this year's April Fool's joke. After considerable competitive analysis, structural synthesis, skilled observation, educated prognostication and blind luck, the management along with Opera's Corporate…
Learning from Island Marketing
I have a few days off and am in sunny Cancun until next Monday. Though Cancun may not officially be an island, there are several things that I noticed in common among every trip to an island or resort area that I have the chance to take - including this one.
Free Ad Serving from Google – Will it Win?
As I already suggested previously, John Battelle has also now posted saying Google’s upcoming foray into third-party ad serving will be with a free product.
Google Maps Reverts To Pre-Katrina Images for NO
Google is coming under criticism for rolling back satellite imagery of New Orleans, replacing the images of post-Katrina New Orleans with older, pre-hurricane photos that show the city in a much cleaner condition than is the reality. In this article by The Age, Google says it is only offering the best images it has, and that there are many factors that went into the change:
