AdWords Yellow Background – PPC Disaster?

And so Google AdWords is testing yellow background for paid ads in their search results. Quite a few marketers are happy about it but I find my self saying … “this will lower the CTR”. Quite a few agree;

Local Mapping Service Thinks Globally

PublicRoutes.com, a search engine for public transportation directions has expanded its service to include London. The London launch marks the first time a company has offered directions for public transportation in more than one country. The site offers users point-to-point directions and covers all forms of transportation. It also offers directions to a city's main attractions such as restaurants, sporting venues and nightlife spots along…