Archive
“I’ll Finish My Site, Then Buy SEO and Advertising”
This is part 8 in a ten part series. This is one of the most common excuses not to make a purchasing…
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Goal Setting and Technorati 100
Do you set achievable goals both on your on-line activities and in your off-line personal life? I certainly do, though some of them I keep private, and a few I leave hints about. A few days ago Dawud tagged me in the "Gotta get goals" meme. Here is a quick answer that fits the meme
Iconize Your Clickthrough Rate
Icons Increase Clickthrough Rate I use quite a lot of screenshots when blogging as I find the old saying "A picture is worth a thousand words" very appropriate. Michel Fortin also pointed out in his top plugins and blogging tips article today how graphic icons with each post help with clickthrough. He has been using eye tracking software to prove it, and is a fanatical…
Online Reputation Management a Big Trend This Year
We’ve already seen an increase in news related to online reputation management in the last few days, and now Wired magazine lists it as one of the top trends for 2007. Their excellent article “The See-Through CEO” looks at how businesses are becoming more transparent with their communications and how consumers are wielding a lot of influence over your online brand equity.
Another Reason for Online Video
Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also point out how much more effective video is than static advertising, even online.
Scoble Returns Early From Blogging Protest
Last week, the blogosphere erupted with screams of protest and condemnation following the revelation of death threats and personal attacks against blogger Kathy Sierra. In a show of support for Sierra, and in protest of the threats, popular blogger Robert Scoble vowed to not write any posts for a solid week.
