Archive
Marketers Still Cold To SMS Ads
While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester…
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Lara Croft Gets View-Throughs, Not Click-Throughs
Broadband video advertising company YuMe Networks just got its Lara Croft in your p2p, or got its p2p into…this sentence can't finish well. Let me try again. YuMe Networks is allowing marketers to insert dynamic video advertising directly into downloadable content on the BitTorrent Entertainment Network. That's what I get for trying to be cute. The company says the new program is the first of…
Is Search Going Social?
Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines have employed to determine relevance and deliver comprehensive results. Social search, however, could represent a change in search philosophy. Even though Google prides itself with impressive algorithms and the latest…
MySpace To Hold Presidential Primary
MySpace is becoming more involved in the political process and today announced plans to hold their own Presidential primary. The social networking giant will hold virtual elections on January 1 and 2, 2008.
Tune In To Google TV Ads
The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California.
Operational BI – An Oxymoron?
Amit Chembukar and Prasanna Keny of Tata Consulting wrote Trends in Operational BI in BI Review. It's a nice article and they make some good points about the characteristics of the kinds of systems they discuss:
