Second Life: Marketing Fool’s Gold?
Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.…
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Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.…
MySpace is becoming more involved in the political process and today announced plans to hold their own Presidential primary. The social networking giant will hold virtual elections on January 1 and 2, 2008.
The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California.
Amit Chembukar and Prasanna Keny of Tata Consulting wrote Trends in Operational BI in BI Review. It's a nice article and they make some good points about the characteristics of the kinds of systems they discuss:
There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.
In a continuation of my series Uncommon Uses (previously Podcasts, wikis and SMS text interfaces) I thought I’d look at Twitter, for such a new simple tool I’m thinking most of the uses are Uncommon Uses. One of the things that made Twitter take off was it’s simplicity and with that simplicity comes the ability for it’s users to mold it into what they want.