Is Virtual World Marketing Just A Fad?
Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase.
LG Offers Mobiles With Google Services
LG Electronics and Google have entered into an agreement that will allow Google software to be installed on LG mobile phones, giving users access to Google’s services on their mobile handsets.
Speed Dial Websites With Opera
Internet users who have a small rotation of websites they visit regularly will have an easier way to hit them from the Opera web browser.
MS PR Firm Becomes The Story
Big corporations hire public relations firms to ensure that their message gets out as intended, to avoid embarrassing gaffes by staffers unaccustomed to dealing with the press, and so on.
Gord on the Great K-Fed Debate
My SearchInsider column last week took exception with K-Fed launching his own search engine. Actually, I take exception with the entire concept of K-Fed that but that’s another point.
In today’s SearchInsider, David Berkowitz retorts, rebukes and refutes my negativity around all things Federline, saying that the K-Fed engine shows that search is ubiquitous, search is evolving and search shouldn’t be always all business, no fun. Ultimately he says let the market decide whether a Kevin Federline engine is a good idea or not. Hard to refute that point.
Text Messaging = Price Gouging? OMG! WTF?
In comparison to the other ways in which consumers spend money, sending a text message seems relatively cheap. The truth, however, is that mobile users pay 7314% more to send a text message than they actually should.
MarketWatch Seeks Community ‘MarketPerception’
MarketPerception will allow stock market followers to invest their opinions in what they think will happen with a stock over the course of a trading day.
Microsoft Acquires devBiz Business Solutions
Microsoft announced it has acquired .NET software development company devBiz Solutions. The Redmond, Wash.-based software giant plans to integrate devBiz’s web client products into its Visual Studio 2005 Team System (VSTS).
Microsoft says the tools devBiz offers will benefit software architects, developers, testers and product managers by allowing multiple ways to access the Team Foundation Server (TFS).
Yahoo: Hispanic Community Is More Tech-Savvy
Online U.S. Hispanics adopt media and technology at a greater rate than the rest of the population, according to research from Yahoo Telemundo and Experian Simmons Research.
Hispanics are at the top of the general market when it comes to "media meshing" and the use of key mobile phone features as they spend over half of their day with television, Internet and technology gadgets.
Corporate Bloggers, Rise of the Accidental Spokesperson
In the world of public relations, a spokesperson can sometimes seem like the most important element of any campaign.