Digg Bait vs Link Bait

There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.

Twitter – Uncommon Uses

In a continuation of my series Uncommon Uses (previously Podcasts, wikis and SMS text interfaces) I thought I’d look at Twitter, for such a new simple tool I’m thinking most of the uses are Uncommon Uses. One of the things that made Twitter take off was it’s simplicity and with that simplicity comes the ability for it’s users to mold it into what they want.

Topix Goes Beyond Aggregation

Topix went beyond aggregation today by launching the ability for local news readers to post or comment upon stories.  CEO Rich Skrenta describes the business model transformation where they took more risk to turn SEO attention into participation -- sharing control to create value.

Google Joins Doubleclick Bidders

As we talked about last week, Doubleclick is for sale and Microsoft was thought to be the leader in the clubhouse to buy the advertising company.

Topix Gets Local with Citizen Journalism

Topix, the local news aggregator that is owned by several big U.S. newspaper chains (Gannett, The Tribune and McClatchy), is doing what amounts to a relaunch of the site and adding “citizen journalism” or social media to the mix, as well as moving to a dot-com domain (it used to be dot-net). Founder and CEO Rich Skrenta — who describes on his personal blog how…