Web Analytics Job Trends

Tune In To Google TV Ads

The official word from Google said they will run a trial of targeted video advertising with a couple of outlets: EchoStar, which operates the DISH Network, and Astound Cable, a small operation in Northern California.

Operational BI – An Oxymoron?

Amit Chembukar and Prasanna Keny of Tata Consulting wrote Trends in Operational BI in BI Review. It's a nice article and they make some good points about the characteristics of the kinds of systems they discuss:

Digg Bait vs Link Bait

There are two perspectives on creative link building that I’ve been thinking about lately involving creating content and resources that offer value and the sensationalism of content promoted through social news communities. My take is that link bait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.

Twitter – Uncommon Uses

In a continuation of my series Uncommon Uses (previously Podcasts, wikis and SMS text interfaces) I thought I’d look at Twitter, for such a new simple tool I’m thinking most of the uses are Uncommon Uses. One of the things that made Twitter take off was it’s simplicity and with that simplicity comes the ability for it’s users to mold it into what they want.

Topix Goes Beyond Aggregation

Topix went beyond aggregation today by launching the ability for local news readers to post or comment upon stories.  CEO Rich Skrenta describes the business model transformation where they took more risk to turn SEO attention into participation -- sharing control to create value.