Microsoft Sued Over “Vista Capable” Campaign

Late last year, Microsoft followed up the disappointing news of its delay in shipping Windows Vista to consumers by offering upgrade kits to new PC buys with the assurance that their machine would be fully capable of running the operating system once it was released. According to a woman who has filed suit against the company, that marketing message wasn’t entirely accurate.

The State of Technorati

Sifry's Alerts: The State of Technorati, April 2007: One of my favorite things to read are the "State of the Blogosphere" reports that Dave Sifry puts out. They provide a great overview of the overall popularity of blogging and are an excellent update on how fast this thing called blogging is still growing.

Google: Now 100% Snake-Free

Google is reputed to be a great place to work; as an animal lover, I'm especially interested in the company's lenient pet policy.  That policy only applies to dogs, however, so there was a bit of an uproar when a small python got loose on Sunday.  The snake, named Kaiser, has now been found.

Marketing Your Product Backstory

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.

Social Search – The Next Big Thing?

Search technology has been marked by a few big leaps in its history. What began with relatively crude algorithmic analysis of the content of individual pages was improved dramatically by Google’s sophisticated use of off-page criteria, notably PageRank and link anchor text analysis. While refinements continue - Google now reportedly uses more than a hundred or two criteria in its rankings, held together by complex…