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Now that Google Website Optimizer is out of beta, more businesses will begin testing their landing pages to improve conversions. As I…
The Website Optimizer tool received a formal launch for Google's AdWords clients today. Marketers using it should see conversion rates improve for their sites.
When most companies decide to embrace social media, they usually use it as a vehicle to market new products and services, while at the same time seeking transparency. When Dell launched its IdeaStorm website, it departed from the normal “this is what we’re doing” message that most company blogs transmit.
The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state's own general counsel.
In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.
I had the pleasure of speaking with Erron Silverstein, CEO of Solfo, which has developed a new, Web 2.0 version of local directories with the user at the core of the project. It blends local and social aspects to bring local brick and mortar locations, such as restaurants, services, stores and more, to the forefront and inspire users to add to their communities by placing…
