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When most companies decide to embrace social media, they usually use it as a vehicle to market new products and services, while…
I have been consulting on internet marketing for over a decade. In my career I have seen many unethical things, from Fortune 500 companies performing many questionable actions, to observing sales agents selling on a fundamentally wrong foundation.
Every day bloggers and members of the media are looking for stories to talk about. If you are afraid to be associated with and talk about your own projects how can you expect others to talk about it? How can you get people to talk about you as much as they talk about competing channels if you are anonymous?
Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.
Yahoo's Search Marketing folks compare the review of ad campaigns posted to their service with the process of giving a Presidential candidate an editorial endorsement.
How the mighty have fallen - for a combined total of 2 hours and 52 minutes. That interval is the amount of “downtime” experienced so far this year by the top three search engines, but it’s nothing to be ashamed of, considering we’re over 2,000 hours into 2007.
