YellowBot – Interview w/ Solfo CEO Erron Silverstein

I had the pleasure of speaking with Erron Silverstein, CEO of Solfo, which has developed a new, Web 2.0 version of local directories with the user at the core of the project. It blends local and social aspects to bring local brick and mortar locations, such as restaurants, services, stores and more, to the forefront and inspire users to add to their communities by placing…

Sensational Titles: So 2006

Well now that people on the social media sites are starting to catch on / have caught on to link baiting, I’ve noticed it’s much harder to make the likes of the digg or reddit front pages. One to two months ago this was a much easier task. I’m not exactly sure if there has been one incident or algorithm change that caused the increased…

Google and Ethics

I have been consulting on internet marketing for over a decade. In my career I have seen many unethical things, from Fortune 500 companies performing many questionable actions, to observing sales agents selling on a fundamentally wrong foundation.

It is Getting Harder to be Fake

Every day bloggers and members of the media are looking for stories to talk about. If you are afraid to be associated with and talk about your own projects how can you expect others to talk about it? How can you get people to talk about you as much as they talk about competing channels if you are anonymous?

Global Link Authority & Subscription Data

Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.