Better Business Leads From Search

My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land's Strictly Business column, which covers topics related to B2B search marketing.

Conversion Improvement Resources

While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions. While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

Google Maps to Mash-up Companies

Man, talk about a kick in the groin. Over the past few months, Google has been happily providing a Google Maps API to any developer that asked, and encouraging them to create mash-ups (ie. add their own useful content) of the mapping search technology.