Conversion Improvement Resources

While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions. While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

Google Maps to Mash-up Companies

Man, talk about a kick in the groin. Over the past few months, Google has been happily providing a Google Maps API to any developer that asked, and encouraging them to create mash-ups (ie. add their own useful content) of the mapping search technology.

Zune Marketplace Takes EMI’s Lead

The iTunes Music Store may be the first to offer DRM-free songs from EMI artists, but the Zune Marketplace won’t be far behind. Microsoft has plans to make the premium tracks available for download from its online store in the near future, and believes this move can only help promote healthier competition between the Zune and the iPod.