Google’s Free Multivariate Testing
I've written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies…
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I've written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies…
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions. While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.
Man, talk about a kick in the groin. Over the past few months, Google has been happily providing a Google Maps API to any developer that asked, and encouraging them to create mash-ups (ie. add their own useful content) of the mapping search technology.
Blocks of advertisements appearing on sites in Google's AdSense Network have a more stylish appearance after a recent update.
With tax season here and the deadline looming for Americans to make their annual payments to Uncle Sam more people are filing their taxes online.
The iTunes Music Store may be the first to offer DRM-free songs from EMI artists, but the Zune Marketplace won’t be far behind. Microsoft has plans to make the premium tracks available for download from its online store in the near future, and believes this move can only help promote healthier competition between the Zune and the iPod.