network
Last week I wrote that a search engine friendly website is not the same as a search engine optimized website. While that…
I've written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the cost of licensing a multivariate testing tool. Yesterday, Google Website Optimizer, a multivariate testing tool, emerged from a restricted beta test and can be used by any Google AdWords advertiser for free.
The blogosphere has evolved into a living, breathing organism; the interrelated parts stemming from its bloggadocious heart have branched to include tags, vlogs, and podcasts. It even has its own virus – the splog. This evolution spurred Technorati's Dave Sifry to redefine it as the "Live Web," growing not as fast as it was, but growing nonetheless.
In no particular order here are a list of blogging mistakes I’ve made (and wished I didn’t) or have watched friends make (and secretly laughed at them wished they didn’t).
Putting People First blog just posted about a survey that strategy consultancy McKinsey just conducted with executives about web 2.0 technologies and found significant interest and support, but they still shy away from blogs:
My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land's Strictly Business column, which covers topics related to B2B search marketing.
