Google Gets Personal With My Maps

Google has launched a new feature in Google Maps called My Maps, which allows users to create and customize their maps. Users will be able to add placemarks, lines and shapes to their layout.

Is Linkbait On Its Last Legs?

Many popular optimization strategies center on the practice of link baiting, which is SEO slang for developing content with the express purpose of luring in a large number of inbound links. As companies like Google continually tweak their algorithm to prevent the system from being gamed, analysts are beginning to wonder if linkbaiting has much of a future.

Yahoo Lost Face Losing Facebook

When Facebook reputedly rejected Yahoo's billion-dollar buyout offer, Yahoo retreated to the sidelines. The missed opportunity may be one that did not really exist.