Crowd Wisdom Versus Crowd Venom

Web 2.0 may sound like a utopia where faceless corporations morph into feeling, interacting entities composed of many humans who talk to other humans (like customers) via the Web, enriching both parties to the conversation. That sounds nice, but of course there’s a downside: sometimes, your company may get trashed on the Web.

3 min read Archive

Learning From Leading Edge SEO Bloggers

Here’s a question what are you learning from leading SEO and internet marketing bloggers? Are you hoping one of them drops a thinly veiled, or rather obvious tip that will let you set a “virtual cash machine” on your front lawn? If you are you just might be ignoring the real pearls of wisdom that are right there in the open.

3 min read Archive

News Corp. Not Competing w/ YouTube?

Wired Magazine has another interview with Google CEO Eric Schmidt today. They cover everything from Steve Ballmer’s recent attacks on Google (which Eric tactfully declines to coment on directly) to News Corp’s proposed YouTube killer to rumored deals with Apple. A few highlights from Schmidt:

2 min read Archive

Beal on Blogger’s Code of Conduct

If you’re a long time reader of Marketing Pilgrim, you’ll know my unease with anyone trying to define blogging; who should and shouldn’t blog; and, especially, talk of a “bloggers code of conduct.” So, you can imagine that my Monday morning is not off to a good start, when sipping my coffee I see Tim O’Reilly’s attempt to draft a code of conduct for bloggers.

6 min read Archive

Ten Ways To Convince Shoppers To Buy Online

On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years. The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.

4 min read Archive