Archive
Making The Most Of Your Blog
Blogging has transcended beyond the trendy platform that all the emo kids embraced as the new medium to publicize their fits of…
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SES: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer's advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.
Ringtones Not Ringing The Register
U.S. ringtone sales have steadily increased every year since 2003, but this year Broadcast Music Inc. (BMI) is predicting that the ringtone market will see a decline. Their estimate is that sales for 2007 will be $550 million, down $50 million from 2006. According to BMI, ringtone sales for 2006 were $600 million; $500 million in 2005; $245 million in 2004; and $68 million in…
Schmidt: Google’s Beyond Search Now
Just about everyone has an opinion on what Google is and where they are going. A recent interview with Google CEO Eric Schmidt with Wired reveals what he thinks Google is and what the future holds for the company.
SES: Pumping Up Video Search Optimization
Making video more visible means working on its appeal to video search engines. A morning panel at SES New York discussed Video Search Optimization.
Social Networking: Examining User Behavior
Results from a recent iProspect study outline the specific behaviors of users visiting the most popular social networking sites. Among other items, the study finds that marketers should spend more time and resources investing in sites that operate within a relevant niche to their product than they have in the past.
