Archive
Google Censors China Olympics Criticism
The motto of next year’s Olympic games in China is “one world, one dream.” Online, the world is actually split up into…
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Online Customer Panels
Everyone knows about SurveyMonkey and Web analytics programs, but I heard about something new (at least to me) last week—online market research. I attended an AMA Webcast on Community Marketing on March 29 where one of the topics was how to attract online customer panels that provide high quality market research.
SMS Marketing and Qtags
No one would deny that mobile marketing shows huge potential. But right now the space is so crowded and chaotic, it's hard to know where to direct your efforts. SMS (short message service) marketing is one thing to consider. Qtags makes it possible to get a text messaging campaign up and running quickly, and without investing in your own short code or back end application.
Usability and Mode Errors
What’s a mode error or a modal error? In usability speak, that’s when the user confuses the mode they’re currently in, causing a wrong or ineffective action. For example, when I click on a contact’s note on my Windows Mobile OS (which has a very low overall usability), and I open up the keyboard to enter a note with my stylus pen, I can’t –…
About Google Website Optimizer
If you can measure it, you can improve it. The promise of scientific advertising, marketing with measurable results, is now available to anyone. Anyone can Increase conversion rates with the Google Website Optimizer. Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool.
Photobucket, MySpace Fighting Again
Embedded videos from Photobucket vanished from MySpace profiles as the two companies spar over digital content for the second time this year.
